Marketing Your Clinical Practice: Ethically, Effectively, Economically

Neil Baum, MD-Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State UniversityNeil Baum, MD, is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans. He has served on the editorial boards of Postgraduate Medicine, Uro-Care, Medical Office Biller, Cost & Quality, Physician’s Payment Update, and Physician’s Marketing and Management and has been a monthly contributor to American Medical News and Health and Fitness. Dr. Baum is the author of several books – including Ecnetopmi – Impotence: It’s Reversible, Take Charge of Your Medical Practice: Practical Practice Management for the Managed Care Market, Urology Office Manual, Effective Letters for the Health Care Profession, and Impotence: It’s Curable.
Additional Titles by this AuthorDisaster Planning for the Clinical PracticeISBN-13: 9780763750732

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants.

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.

New topics to the Fourth Edition include:

• Internet and website strategies
• Professional consultants
• Marketing to the Generations: Boomers, Seniors, GenXers
• Improving EMR efficiency
• Adding ancillary services
• In-office dispensing, advantages and risks
• How to reconfigure your space
• Natural Disaster and Technological Disaster planning

 

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